To attract customers who fit your customer profile, your business’s image should align with your customers’ needs and expectations. An image makes a company distinctive, or unique, compared to others in the market. By emphasizing your competitive advantage as part of your image, you can position your products or services to stand out in the market and attract more customers.
What’s a business image? A business image describes how customers feel about you, but you don’t want to leave this emotional response to chance. You can have some influence on your business’s image by creating a brand. Segno Creative offers a wide range of developmental and technical skills to help create and enhance a brand along with building brand equity.