3 Steps To Improving Client-Designer Relationships

by Jeff from Paper Leaf Simple but true: the best designs are born from the best client-designer relationships. They aren’t born from relationships where the designer calls all the shots; the best designs aren’t born from when the client tries to play designer. No, the best designs are born from a client-designer relationship that follows…

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Why Rush Work Leads to Average Design

by Jeff from Paper Leaf No doubt, whether you design for an agency or whether you design as a freelancer, you have had to deal with the aggravation of “rush” work. Usually, rush work is a product of a client’s poor time management, over-eagerness, or lack of understanding of what exactly goes in to a…

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Our Approach To Design


Rediscovering The Value of Design

Today, in a world of crowdsourcing websites and anyone with Adobe Creative Suite installed on their computer, design has lost its value to some people. The real value of design has become misunderstood and I want to go over some things to help reiterate this value that is becoming lost. Firstly, it should be understood…

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When designing something new, whether it’s a logo, a website or for print, a common occurrence from the client is for them to look at what other companies are doing within their same industry and expressing that they need to follow in those same footsteps. Now, some companies have a great aesthetic appearance that we…

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Why You Should Consider Print Marketing

By Joel Stone The digital age is upon us. SEO, social media advertising, pay per click are all huge growth areas for online marketing. Many businesses have taken a lot, or all of their marketing online. This is exactly why you should consider print-based marketing as part of your media strategy. As more businesses embrace…

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Creativity and Innovation

Creativity and Innovation: Your Keys to a Successful Organization Daniel Burrus Technology Futurist, Keynote Speaker, Author The companies that have done the best over the long haul are those who are the most creative and innovative. These organizations don’t copy what others do; instead, they may use innovative ideas from others as a spring board…

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Why a logo should cost more than $100

by Ronnie Lebow You see it everywhere. Logos advertised for $99, designers promising unlimited concepts for under $200, and you’ve had some potential clients quickly disappear when you gave them (what you considered) a cheap quote. After almost 20 years of working in the advertising and design industry on some of the world’s most recognized…

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Everyone Needs a Designer – Including You

Need a logo? Hire a designer. Who started this phenomenon of using photos of yourself, or your family’s dog in place of a logo? Unless you’re Colonel Sanders, or your dog stars in Target’s commercials, don’t do this. A thoughtful, well-designed logo goes a long way. A professional designer can create a bona fide brand…

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Credit Card USB with LED

Make an instant impression with your prospects and clients that will stay with them for a long period of time. Introducing our exciting new product the “Ultra Thin USB with LED”

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